Senior UX Designer · CUA
Senior UX Designer & CUA — usability-first thinking, strong stakeholder partnership, and AI-accelerated delivery across complex, multi-stakeholder products.
Selected Work
Redesigned Caldwell's custom lifting device configurator. Guided step-by-step flows replaced a complex manual process — usage jumped 60% in week one.
Redesigned product detail and category pages for Caldwell's lifting device catalog — improving spec findability, mobile experience, and content maintainability across all product lines.
Rebuilding BirdDog's enterprise platform section by section — replacing legacy tech with Vue/TypeScript and a new unified design system. Every page redesigned for clarity and usability.